Social media marketing uses digital platforms like Facebook, Twitter, Instagram, YouTube, etc, to build brand awareness. As billions of people are active social media users, these platforms help generate leads.

Search engine optimization is the practice of optimizing a website’s content to improve its visibility. SEO drives organic traffic to websites by helping them rank higher on the search engine result pages.

Search engine marketing is a marketing strategy that uses paid advertisements to make a business gain visibility. Businesses pay to search engines like Google to show their ads in result pages.

Email marketing is one of the most effective digital marketing strategies, which involves businesses sending emails to potential customers to promote their products and services.

Content marketing involves creating valuable and relevant content in written, visual, or video form to attract and retain customers. Businesses usually publish on their websites, but they also use social media.

Affiliate marketing is where a business partners with affiliates to promote their products and services for a commission. Through affiliate marketing, companies can increase their exposure and drive sales.

Mobile marketing is a technique that harnesses the power of smartphones to engage and connect with customers. From personalized notifications to running ads.

Pay Per Click is a highly used digital marketing technique, From which an advertiser has to pay whenever their ad is clicked. It is a technique that lets you get traffic instantly.

Video marketing leverages the power of visual storytelling to captivate audiences and convey messages effectively. From engaging product demos to compelling brand stories, videos are a versatile tool for driving engagement and conversions.